B2B Order Management for Distributors: Features That Actually Matter
Not every “order management” product is built for wholesalers and distributors. B2B order management for distributors needs to handle high volumes, repeat customers, negotiated pricing, and the way you actually fulfill and get paid. Here are the features that actually matter when you’re evaluating wholesale order management software.
One Order Queue
All orders—from the portal, rep app, or manual entry—should land in one list. You need to filter by date, client, and status, and see what’s new, in progress, or fulfilled. If you’re still copying orders from email into a spreadsheet, you’re losing time and inviting errors. A single queue is the foundation of order management for wholesalers and distributors.
Inventory in the Same System
Orders and inventory should live together. When stock is low or out, you need to know before you promise a ship date—and ideally, the system can flag backorders and notify the customer. Real B2B order management ties orders to on-hand stock and receiving so you’re not overselling or working from stale spreadsheets.
Invoicing and Payments in One Place
Once an order is ready, you invoice. When the customer pays (card, ACH, or terms), that should show up in the same platform. One payment link per client for multiple invoices reduces chasing and confusion. Wholesale order management software that includes invoicing and payments keeps the order-to-cash flow in one system.
Customer Portal and Rep App
Your customers should be able to place orders, reorder from history, and track status without calling you. Your reps should be able to enter orders in the field. A B2B customer portal and a sales rep app aren’t nice-to-haves for distributors—they’re how you scale without adding headcount. Look for B2B distribution software that includes both.
Pick Tickets and Backorders
Pick tickets turn orders into a clear list for the warehouse. Backorder handling keeps customers informed when something’s out of stock instead of leaving them in the dark. These features are standard in serious order management for distributors and save time and support calls.
One Platform vs. Many
The biggest differentiator is whether you get one platform (orders, inventory, invoicing, payments, portal, rep app) or a “hub” that connects to other systems. All-in-one reduces integration headaches and gives your team one place to work. Wholtra is built that way: wholesale order management software that includes inventory, invoicing, payments, customer app, rep app, pick tickets, and backorders in one login. If you want to see which features matter most for your business, check out wholesale order management software or get in touch.
👉 Explore the platform at wholtra.com
📅 Book a demo and see how easy it is to modernize your business
Learn more: Wholesale Order Management Software · B2B Distribution Software · Wholtra vs Orderwerks · Blog