Wholtra

Flower Distributor Online Catalog Software

Publish a clean wholesale flower catalog online so buyers can order without phone tag.

If you are emailing spreadsheets or PDFs every week, your buyers are probably ordering from an older version. Wholtra gives flower distributors a live online catalog where florists, event designers, and retail shops can see products and place accurate wholesale orders in one flow.

Why catalog management is difficult in floral distribution

Fresh inventory shifts quickly, and static files cannot keep up.

Multiple versions confuse buyers

When product lists are sent by email, customers often use an older file. That leads to out-of-stock requests, substitutions, and extra calls.

Teams answer the same questions all day

Pack size, stem count, and current availability requests pull your staff into repetitive communication instead of fulfillment.

Seasonal updates are hard to communicate

Wedding and holiday cycles create frequent assortment changes. Manual distribution of updates takes too long.

Order quality drops

If buyers do not have clean product data, they submit incomplete orders and your team has to correct them manually.

What Wholtra catalog software gives flower distributors

A practical catalog system that helps your buyers order correctly the first time.

Centralized catalog management

Keep your full flower catalog in one place with practical details your buyers need for bulk ordering.

Buyer login access

Approved customers log in to browse products and place wholesale orders directly from the catalog.

Fast path from browse to order

Customers do not need to message your team for every order. They can submit directly with clear product lines.

Daily operational impact

  • Fewer back-and-forth calls about availability and pack sizes
  • Less manual cleanup before picking and invoicing
  • More consistent order details across your customer base
  • Faster onboarding for new florist and retail accounts
  • Better customer experience during high-demand weeks

Designed for real wholesale flower workflows

Simple enough for small teams, practical enough for daily use.

Wholtra is built for distributors with lean teams and busy schedules. You can launch quickly, keep your current customer relationships, and gradually move accounts from text and phone ordering into a cleaner online process. Buyers can still pay by ACH, card, or invoice terms based on your business rules.

If your goal is to reduce order confusion and spend less time sending updated product sheets, online catalog software is one of the fastest improvements you can make.

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Contact us at:
sales@wholtra.com
1-800-WHOLTRA (800-946-5872)